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Star Insights

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    • Robin
    • Alex
    • Lauren
    • Minoli
    • Niles
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  • About
  • Services
  • Crew
    • Robin
    • Alex
    • Lauren
    • Minoli
    • Niles
  • Clients
    • LA Plaza de Cultura y Artes
    • Committee For Greater LA
    • LA Civil Rights
    • Heart of Los Angeles
    • Tournament of Roses
    • Los Angeles Area Chamber of Commerce
  • Blog
  • Contact

THE
CREW

Meet Our Crew

Our crew is diverse, talented, and experienced. We bring multidisciplinary expertise and real-world experience to the table, allowing us to create effective, practical strategies that help your organization achieve its goals.

Robin
Engel

President and Founder

Alex
Castillo

Executive Advisor

Lauren Welsch photo

Lauren
Welsch

Executive Advisor

Minoli
Ratnatunga

Executive Advisor

Niles
Friedman

Executive Advisor

Join Our Crew

New job posting for Associate Executive Advisor. Follow us on Linkedin and be the first to know when we’re looking to expand our crew.

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“Star Insights brought some humility to these conversations. There were times when they’d say, ‘You know, we actually don’t know where this is going to go. But we’re just going to try some things and put them out there.’ And I think that helps, it makes them very engaging, and people are willing to kind of let their guard down. It’s disarming. Their approach is very disarming. It’s wonderful.”

Tony Brown
CEO,
Heart of Los Angeles

Tournament of roses logo

“Star Insights was really good about synthesizing all that information and bringing it back to our leadership to really look at and evaluate and help us determine what those strategic priorities are going to be. Where are we going to emphasize our work in the future? They helped us take in thousands of pieces of information and synthesize that down now to five strategic goals.”

David Eads
CEO,
Tournament of Roses

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Technology Agency Strategic PlanWA Technology Solutions (WaTech)
Olympia, WA

Star Insights partnered with WaTech, the State of Washington’s lead IT agency, to create a three-year strategic plan (2024-2026).

Star Insights and WaTech senior leadership developed and approved an iterative planning process rooted in co-creation. We crafted an inclusive framework to engage critical interested parties through highly interactive workshops and an agency-wide survey. This plan created a future vision for the agency around three goals:

  • Enable Customer Success Through Service Delivery.
  • Learn Together. Build Together. Server Together.
  • Statewide Technology Leadership.

Through our approach, WaTech refined a commitment to serve through a new mission, vision, and set of values that emphasized their role to provide strategic technology leadership and influence how government services are delivered.

Enterprise IT Strategic PlanLos Angeles County
Los Angeles, CA

Our Division Lead was the Strategic Advisor in creating Los Angeles County’s first Enterprise IT Strategic Plan (2018-2023).

This pioneering strategic plan was created in collaboration with and departments and 200+ business and technology leaders and included five strategic goals:

  1. Digital Civic Engagement
  2. Mobility
  3. Data as a Utility
  4. Workforce Empowerment
  5. Transform Procurement

In addition to co-creating the plan, goal teams were launched to support moving from a plan to action, where these department driven teams created objectives, measures, and initiatives that were the foundation for work across a five-year period.

Enterprise IT Strategic PlanState of Washington
Olympia, WA

Star Insights partnered with the State of Washington’s lead technology agency, Washington Technology Solutions (WaTech), to create an Enterprise IT Strategic Plan (2023-2025) for over 100+ state agencies.

This inclusive and collaborative approach involved business leaders, and IT representatives from state agencies, ensuring that all voices were heard. Together, we designed an inclusive framework to engage essential interested parties through existing governance and interactive workshops to generate ideas and recommendations for the plan. Representing agency priorities, the plan emphasizes residents and their experience with government services:

  • Create a government experience that leaves no community behind.
  • Better data, better decisions, better government, better Washington.
  • Innovative technology solutions create a better Washington.
  • Transform how we work. Best workforce ever.

With a focus on action, leading up to the approval of this plan, we established "Goal Teams" consisting of the agency business and IT leaders to deliver on priorities and initiatives connected to the plan.

Planning For Meaningful Change

Are you ready to start paving the way for meaningful change, maximum impact? Download our 5 Keys To An Effective Strategic Plan That You'll Actually Use and create a strategic plan that everyone in your organization will commit to executing.

John
Smith
[email protected]
cover for 5 Keys To A Strategic Plan That You'll Actually Use eBook