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  • Crew
    • Robin
    • Alex
    • Lauren
    • Minoli
    • Niles
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    • Committee For Greater LA
    • LA Civil Rights
    • Heart of Los Angeles
    • Tournament of Roses
    • Los Angeles Area Chamber of Commerce
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Alex Castillo

Executive Advisor

Specialties: Strategic Planning, Brand & Marketing Strategy

  • LinkedIn

Alex Castillo

Executive Advisor

Specialties: Strategic Planning, Brand & Marketing Strategy

  • LinkedIn

Alex Castillo is a founding member of Star Insights serving as strategic advisor to CEOs and other senior leaders in the private, nonprofit and public sector. 

His three decades of experience in global consumer products, entertainment, and government allow him to leverage  his overall general management and business strategy expertise to help these leaders think through how to strengthen their organizations, identify growth opportunities, and solve their most pressing challenges.

After a successful career in the private sector, Alex pivoted professionally and moved to Los Angeles to pursue his passion for the performing and filmmaking arts. Alex has appeared in dozens of television and film productions, most notably co-starring in “Clemency”, the Sundance Film Festival Grand Jury Prize-winning death row drama distributed worldwide by NEON. Up next, Alex will be seen recurring in Prime Video’s “Bosch : Legacy” Season 2 premiering later this year.

In 2015 Alex received the prestigious FUSE Corps Fellowship in Civic Innovation and for the next two years was embedded within the Los Angeles City government and served as senior advisor to the City Librarian & CEO of the Los Angeles Public Library (LAPL). He led the development and oversaw the implementation of the New Americans Initiative, a reimagining of the library’s existing U.S. citizenship services. This award-winning immigrant integration program has established LAPL as a prominent destination for immigrants in Los Angeles and has been replicated widely across the country. 

Alex strongly believes in supporting nonprofit organizations. He sits on the Board of Managers of Downtown Los Angeles YMCA and is a member of the Leadership Circle of the Library Foundation of Los Angeles. Alex has served as an Alum-in-Residence for FUSE Corps and as a pro-bono consultant for nonprofits through the Taproot Foundation.

Navy circular compass logo icon.

Alex loves to mentor young leaders, watch fútbol, travel the world with his husband and go on 500-mile walks.

CAREER HIGHLIGHTS

  • Managed leading global brands, including Pantene, Gatorade, Gillette, and Kraft Cheese while working for Procter & Gamble, PepsiCo, and Kraft Foods with assignments in the United States and Latin America
  • Selected as a featured speaker at the 2021 Reinventor’s Roadmap Global Summit joining an amazing line-up of high-profile individuals from around the world (including many Thinkers50 and TEDx speakers) who have successfully reinvented themselves
  • Founded Castle2000 Films, a media company with the mission to produce thought-provoking independent films that help advance social impact

Credentials

  • MBA from the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School
  • Bachelor’s Degree from the University of Pennsylvania/Wharton School of Business

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Technology Agency Strategic PlanWA Technology Solutions (WaTech)
Olympia, WA

Star Insights partnered with WaTech, the State of Washington’s lead IT agency, to create a three-year strategic plan (2024-2026).

Star Insights and WaTech senior leadership developed and approved an iterative planning process rooted in co-creation. We crafted an inclusive framework to engage critical interested parties through highly interactive workshops and an agency-wide survey. This plan created a future vision for the agency around three goals:

  • Enable Customer Success Through Service Delivery.
  • Learn Together. Build Together. Server Together.
  • Statewide Technology Leadership.

Through our approach, WaTech refined a commitment to serve through a new mission, vision, and set of values that emphasized their role to provide strategic technology leadership and influence how government services are delivered.

Enterprise IT Strategic PlanLos Angeles County
Los Angeles, CA

Our Division Lead was the Strategic Advisor in creating Los Angeles County’s first Enterprise IT Strategic Plan (2018-2023).

This pioneering strategic plan was created in collaboration with and departments and 200+ business and technology leaders and included five strategic goals:

  1. Digital Civic Engagement
  2. Mobility
  3. Data as a Utility
  4. Workforce Empowerment
  5. Transform Procurement

In addition to co-creating the plan, goal teams were launched to support moving from a plan to action, where these department driven teams created objectives, measures, and initiatives that were the foundation for work across a five-year period.

Enterprise IT Strategic PlanState of Washington
Olympia, WA

Star Insights partnered with the State of Washington’s lead technology agency, Washington Technology Solutions (WaTech), to create an Enterprise IT Strategic Plan (2023-2025) for over 100+ state agencies.

This inclusive and collaborative approach involved business leaders, and IT representatives from state agencies, ensuring that all voices were heard. Together, we designed an inclusive framework to engage essential interested parties through existing governance and interactive workshops to generate ideas and recommendations for the plan. Representing agency priorities, the plan emphasizes residents and their experience with government services:

  • Create a government experience that leaves no community behind.
  • Better data, better decisions, better government, better Washington.
  • Innovative technology solutions create a better Washington.
  • Transform how we work. Best workforce ever.

With a focus on action, leading up to the approval of this plan, we established "Goal Teams" consisting of the agency business and IT leaders to deliver on priorities and initiatives connected to the plan.

Planning For Meaningful Change

Are you ready to start paving the way for meaningful change, maximum impact? Download our 5 Keys To An Effective Strategic Plan That You'll Actually Use and create a strategic plan that everyone in your organization will commit to executing.

John
Smith
[email protected]
cover for 5 Keys To A Strategic Plan That You'll Actually Use eBook